Adzooma alternatives at a glance
| Tool | Who makes changes | Platforms | Starting price | Trial |
|---|---|---|---|---|
| RunAds | Agent, after your approval | Google; Meta since Nov 2026 | Packs from $25, ~5% of spend | No; free signup |
| Opteo | You push improvements | Google Ads | $129/mo | Free trial |
| Optmyzr | You, with rules and AI Sidekick | Google, Microsoft, Amazon, Meta, LinkedIn, Yahoo Japan | From $209/mo | 14 days, no card |
| Ryze AI | Agent, with approval controls | Google, Meta, TikTok, LinkedIn | $89/mo | 7 days |
| Birch | Your automated rules | Meta, Google, Snapchat, TikTok | $49/mo | 14 days, no card |
| Google's own tools | Google, inside campaigns you build | Google Ads | Free beyond spend | n/a |
| Adzooma (for reference) | You | Google, Microsoft, Facebook | Free; Silver $69/mo | Free plan |
Why do people switch from Adzooma?
Adzooma is mostly a monitoring tool. Its plans differ in how often reports and opportunity scans run, monthly on Free, weekly on Silver and daily on Gold, and in how many alerts you get.[1]That is useful if you have time to act. People switch when the list grows faster than they can work it, when they want campaigns built rather than reviewed, or when they want rules that act on their own.
The alternatives
RunAds
Packs from $25Best for: owners and small teams who want campaigns built and run
An AI agent that reads your site and account, builds Search, Shopping, Performance Max, Demand Gen and Local Service Ads campaigns, and launches them after you approve. Budget and bid changes arrive as cards. Ad Grades, an Account Audit and an MCP connector for Claude and ChatGPT are included. Meta Ads opened to every RunAds account in November 2026: connect a Meta ad account and Mission Control plans and launches Meta campaigns, with Meta spend metered on the same credits.
Pricing: credit packs from $25, used at 5 credits per $1 of Google ad spend: 4 above $10,000 a month, 3.5 above $100,000, 3 above $1,000,000.[2]
Trade-off: no free plan, and no Microsoft Ads or SEO reports.
Opteo
From $129/moBest for: in-house PPC managers on Google Ads
Lists improvements for existing Google Ads accounts that you push live. Basic covers 10 accounts and $25,000 of monthly spend; Agency covers 75 accounts and $250,000 for $499.[3]
Trade-off: Google Ads only, and you still do the building.
Optmyzr
From $209/moBest for: PPC specialists on several platforms
Rule Engine, AI Sidekick, budget monitoring and reports across six ad platforms, with MCP access for Claude and ChatGPT and a 14-day free trial.[4]
Trade-off: more to learn, and priced by spend tier.
Ryze AI
$89/moBest for: teams on Google and Meta who want an agent at a flat price
Paid Ads plan at $89 a month at any spend, with approval controls and Claude and ChatGPT access on every plan; Agency is $279 a month with white label.[5]
Trade-off: covers many channels; check depth on the Google campaign types you rely on.
Birch (formerly Revealbot)
From $49/moBest for: media buyers who want rules on Meta and Google
Essential at $49 and Pro at $99 a month, priced by ad spend tier, with automated rules and a Launcher on Pro. Covers Meta, Google, Snapchat and TikTok, with a 14-day free trial and no card.[6]
Trade-off: you write and maintain the rules.
Google's own recommendations and Performance Max
Free beyond spendBest for: DIY advertisers on small budgets
Performance Max reaches all Google inventory from one campaign, with no fee beyond ad spend.[7]
Trade-off: you build, check and police it yourself.
When should I stay on Adzooma?
Stay if the free plan's monthly report is all you need, if you want PPC and SEO reporting in one place, or if you run Microsoft Ads next to Google and Facebook. Adzooma also lists unlimited ad accounts and, on Silver and up, unlimited user seats.[1] For a head-to-head view, see RunAds vs Adzooma.
Method
We read each vendor's own pricing page on the date shown in Sources and list only what it states. We did not use review ratings or result claims. RunAds is our product.