AI ad tools for ecommerce at a glance
| Tool | Job | Platforms | Starting price |
|---|---|---|---|
| Google Performance Max | Google's AI campaign across all inventory | Free beyond spend | |
| Meta Advantage+ | Meta's AI for audience, placement and budget | Facebook, Instagram | Free beyond spend |
| RunAds | Agent that builds, launches and optimizes | Google; Meta since Nov 2026 | Packs from $25, ~5% of spend |
| Madgicx | AI ads manager for Meta | Meta; reporting on more | Shown in app; 7-day trial |
| AdCreative.ai | Creative generation | Not named on its pricing section | $39/mo |
| Birch | Rules, launcher, reports | Meta, Google, Snapchat, TikTok | $49/mo |
| Optmyzr | Rules and toolkit incl. Amazon | Google, Microsoft, Amazon, Meta, LinkedIn, Yahoo Japan | From $209/mo |
What jobs does an ecommerce ad stack need done?
- Run the auction. Performance Max and Advantage+ do this for free.[3][4]
- Structure campaigns. Which products get their own campaign, which get a Search campaign, how brand is split out.
- Make creative. Images and video in every size each placement wants, refreshed when ads tire.
- Watch margins. Move budget toward products and campaigns that sell above break-even ROAS.
- Catch problems. Feed errors, disapprovals, tracking gaps and spend spikes.
The platforms do job 1. Everything else is on you or a tool. Use the ROAS calculator to set the break-even number for job 4 before you pick anything.
The tools
RunAds
Packs from $25Best for: stores that want Google, and now Meta, campaigns built and run
Reads your store and account, builds Shopping, Performance Max, Search and Demand Gen campaigns, writes the ads and images, and launches after you approve. Budget and bid changes arrive as cards; Ad Grades scores every ad.[2] Meta Ads opened to every RunAds account in November 2026: connect a Meta ad account and Mission Control plans and launches Meta campaigns, with Meta spend metered on the same credits.
Pricing: credit packs from $25, used at 5 credits per $1 of Google ad spend: 4 above $10,000 a month, 3.5 above $100,000, 3 above $1,000,000.[1]
Trade-off: no Amazon, TikTok or Microsoft Ads; Meta support is new.
Google Performance Max
Free beyond spendBest for: every store with a Merchant Center feed
One goal-based campaign that reaches all Google Ads inventory from your feed and assets.[3]
Trade-off: you build it, feed it and check it.
Meta Advantage+
Free beyond spendBest for: stores selling on Facebook and Instagram
Advantage+ sales campaigns apply Meta's AI to audience, placement and budget.[4]
Trade-off: creative and structure are still yours.
Madgicx
In app; 7-day trialBest for: Meta-heavy stores
AdCreative.ai
From $39/moBest for: stores that need creative volume
Ad creatives, product photoshoots, product videos and copy; Creative Scoring on Professional ($249).[7]
Trade-off: creative only.
What are sensible stacks by store size?
| Store | Stack | Why |
|---|---|---|
| New store, no ads person | RunAds on Google, then Meta | One agent builds both; you approve |
| Meta-first brand | Advantage+ with Madgicx or Birch, plus RunAds for Google | Deep Meta tools; Google built for you |
| Creative-hungry brand | AdCreative.ai plus RunAds or Advantage+ | Volume of creative, campaigns run elsewhere |
| Brand with a PPC specialist | Optmyzr or Birch on PMax and Advantage+ | Rules make one expert faster |
Method
We read each vendor's own page on the date shown in Sources and list only what it states. RunAds is listed first because it is our product; the other tools are not ranked against each other.