Google Ads for hearing aid clinics
LocaliQ's 2025 healthcare benchmarks put Hearing Aids & Care at $8.00 per click and $96.54 per lead, with 5.62% of clicks becoming a lead (October 2024 to September 2025). Only orthodontics has a higher cost per click among the 16 specialties in the report, so a clinic gets fewer clicks per dollar than most healthcare practices.
Hearing aid cost per click and per lead
| Category | Data period | Cost per click | Click-through rate | Conversion rate | Cost per lead | Cost per call |
|---|---|---|---|---|---|---|
| Hearing Aids & Care[1] | Oct 2024 to Sep 2025 | $8.00 | 5.00% | 5.62% | $96.54 | not published |
| Hearing Aids & Care[2] | May 2020 to Jun 2021 | $6.05 | 5.19% | not published | $71.52 | $75.19 |
| All healthcare[1] | Oct 2024 to Sep 2025 | $5.64 | 6.07% | 8.09% | $66.02 | not published |
Orthodontics was the only 2025 specialty with a higher cost per click than Hearing Aids & Care.[1] Between the two reports the hearing cost per lead rose from $71.52 to $96.54.[2]
Across industries, the RunAds Google Ads Benchmark 2026 found a median cost per click of $1.36 and a median cost per conversion of $41.53, based on 224 live Google Ads accounts.
Cost drivers for hearing aid clinics
- Sale size. A pair of hearing aids is one of the larger purchases a local practice sells, so clinics and manufacturer-backed chains bid high.
- Retail and online sellers. Big-box stores and online brands bid on product terms, which raises the price of generic hearing aid searches.
- Slow decisions. Many people wait a long time and compare options before booking a test, which keeps the conversion rate low.
- Family searches. Adult children often search for a parent, so the person who clicks isn't always the patient.
- Audience limits. Hearing loss care can count as a sensitive health category, which removes remarketing lists from the toolkit.
A budget for 25 hearing test bookings a month
A clinic with one audiologist wants 25 hearing test bookings a month and has no account history.
25 hearing test bookings a month
Plan on the 2025 figure. Google can spend up to twice the daily budget on a single day and up to 30.4 times it in a month.[6]
The two budgets differ because the benchmark cost per lead, cost per click and conversion rate are each calculated separately across thousands of campaigns, not taken from one account. Plan for the higher one, then use your own numbers after 30 days.
RunAds plans the campaign at your budget and writes the ads.
Campaign structure for a hearing clinic
Lead with the hearing test, since that is the step a person can take today. Keep product and service searches in separate campaigns.
| Campaign | Ad groups | Notes |
|---|---|---|
| Hearing test | Hearing test near me, free hearing test, hearing exam, audiologist near me | The core campaign. Send clicks to online booking. |
| Hearing aids | Hearing aids near me, hearing aid fitting, rechargeable hearing aids, hearing aid prices | Its own budget. Name the brands you fit on the page. |
| Repairs and service | Hearing aid repair, hearing aid cleaning, hearing aid adjustment | Lower bids. Brings in owners of aids bought elsewhere. |
| Tinnitus | Tinnitus treatment, ringing in ears doctor, tinnitus specialist | Only if you offer tinnitus care. Plain, factual copy. |
| Brand | Clinic name and audiologist names | Cheap clicks that keep chains off your name. |
Keywords to start with
Service terms convert better than bare product terms. Use phrase and exact match.
Hearing test
hearing test near mefree hearing testaudiologist near mehearing exam for adults
Hearing aids
hearing aids near mehearing aid fittingrechargeable hearing aidshearing aid cost
Service
hearing aid repairhearing aid cleaninghearing aid not workinghearing aid adjustment
Tinnitus
tinnitus treatment near meringing in ears specialisttinnitus audiologist
Negative keywords for hearing clinics
These remove job, school, battery and app searches. Negatives don't match close variants, so add plurals too.[4]
jobssalaryaudiology schooldegreeonline hearing testhearing test appbatteriesamplifierheadphonesearbudsdogbabynewborn screeningusedebayfree hearing aids
Ad copy examples
Two sets of responsive search ad assets. Use your own offer and brands, and don't promise how much someone will hear.
Hearing test
Headlines (up to 30 characters)
- Hearing Test Near You21
- Book a Hearing Exam Online26
- Licensed Audiologists21
- Results Explained in Person27
- Appointments This Week22
Descriptions (up to 90 characters)
- A full hearing exam with a licensed audiologist, and a plain answer on what you need.85
- Bring a family member and ask every question. Book online or call the clinic today.83
Hearing aids
Headlines (up to 30 characters)
- Hearing Aids Fitted Locally27
- Try Before You Commit21
- Rechargeable Models19
- Repairs for Any Brand21
Descriptions (up to 90 characters)
- Hearing aids fitted and adjusted by an audiologist, with follow-up visits included.83
- Compare models from several makers in one visit. Ask about trial periods and financing.87
Many patients prefer to call. Add a call asset for front desk hours and track calls as conversions with call reporting.[5] In 2020-21 a call cost $75.19.[2]
Audience rules for hearing ads
Google's health in personalized advertising policy treats medical devices and products that treat or manage chronic health conditions as sensitive, and it blocks Customer Match, your data segments, audience expansion and lookalike segments when you promote in those categories.[3] Hearing aid and hearing loss ads can fall under it. Predefined Google audiences remain allowed, and Search keywords plus location targeting do most of the work.
How RunAds runs Google Ads for hearing clinics
What the agent does for you
- Builds campaigns for hearing tests, hearing aids, repairs and tinnitus from your site, limited to the area around your clinic.
- Writes the ads around your test offer, brands and hours, and shows you the full launch before anything goes live.
- Keeps audience settings inside Google's health policy and brings budget and bid changes back to you as approval cards.
- Tracks bookings and calls server-side with Smart Pixel and blocks fraudulent clicks.
See everything the agent does, how a campaign gets built, or the pricing section.
Credit packs from $25, 5 credits per $1 of ad spend.
Common questions
How much do Google Ads cost for hearing aid clinics?
LocaliQ's 2025 figures for hearing aids and care are $8.00 per click, a 5.62% conversion rate and $96.54 per lead. Its 2020-21 data had $6.05 per click, $71.52 per lead and a median search budget of $1,500 a month.
How much should an audiology practice spend on Google Ads?
25 hearing test bookings a month comes to $2,414 at the 2025 cost per lead and $1,788 at the 2020-21 figure. A pair of hearing aids is a large sale, so measure cost per fitting as well as cost per booking.
Are hearing aid ads a sensitive health category on Google?
They can be. Google's health in personalized advertising policy lists medical devices and products that treat or manage chronic health conditions as sensitive, and blocks Customer Match, your data segments, audience expansion and lookalike segments for those ads. Hearing loss care can fall under it, so plan on Search keywords and location targeting.
Do over-the-counter hearing aids change Google Ads for clinics?
They add more advertisers on product searches. Clinics usually do better bidding on services a retailer can't offer, such as a hearing test, a fitting, repairs and follow-up adjustments, than on bare product terms.
Can RunAds run Google Ads for a hearing clinic?
Yes. RunAds is an AI agent that builds the campaigns from your site, writes the ads and watches the account every day. Nothing goes live until you approve it.
Sources
- Healthcare Search Ads Benchmarks for 16 Specialties, LocaliQ, by Susie Marino. Last updated January 13, 2026; data from October 1, 2024 to September 30, 2025.3,542 US search campaigns, at least 43 per specialty. The page says its averages are medians.
- Healthcare Advertising Benchmarks (+Quick Tips for Better Results), LocaliQ, by Stephanie Heitman. Last updated July 29, 2025; data from May 1, 2020 to June 25, 2021.2,838 North American LocaliQ healthcare campaigns, at least 10 clients per subcategory. The page says its averages are medians.
- Health in personalized advertising, Google Advertising Policies Help. Checked Nov 6, 2026.Customer Match, your data segments, audience expansion and lookalike segments can't be used when promoting in sensitive health categories, which include cosmetic surgery and injections.
- About negative keywords, Google Ads Help. Checked Nov 6, 2026.Negative keywords don't match close variants, so synonyms and singular or plural forms have to be added separately. Casing and misspellings are covered automatically.
- About call assets, Google Ads Help. Checked Nov 6, 2026.Numbers can be set to show only when the business can take calls, and call reporting counts calls as conversions.
- About average daily budgets, Google Ads Help. Checked Oct 30, 2026.A campaign can spend up to 2x its average daily budget on a given day, and up to 30.4x it in a month.
Every outside number on this page links to its source above, with the date we checked it.
Related pages
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