Google Ads tools for agencies at a glance
| Tool | Job | Client accounts | Platforms | Price |
|---|---|---|---|---|
| Google Ads manager account | Access and billing | Many, linked to one account | Google Ads | No price stated on the help page |
| RunAds agency | AI agent does the work | 5 to unlimited by tier | Google; Meta since Nov 2026 | From $999/mo |
| Optmyzr | Rules, scripts, reports | By spend tier; Enterprise unlimited (fair use) | Six platforms incl. Meta | From $209/mo |
| Opteo Agency | Improvement list | 75 accounts, $250,000 spend | Google Ads | $499/mo |
| Ryze AI Agency | Agent, white label | Multiple client workspaces | Google, Meta, TikTok, LinkedIn | $279/mo |
| Adzooma | Reports and alerts | Unlimited ad accounts | Google, Microsoft, Facebook | Free; Silver $69/mo |
| Birch | Rules and reports | By spend tier across accounts | Meta, Google, Snapchat, TikTok | From $49/mo |
What does an agency Google Ads stack look like?
The base is a Google Ads manager account. Google describes it as one sign-in to view and manage many accounts, create campaigns for clients, run reports across accounts, set alerts and pay through monthly invoicing.[1]
On top of that sits a tool for the work. The choice depends on your staff. If you have experienced PPC managers, rule engines and recommenders make each of them faster. If you are growing clients faster than staff, an agent that does the building and optimizing changes the ratio of clients per person. Then add reporting, if your work tool does not already brand reports for clients.
The tools
RunAds agency plans
From $999/moBest for: agencies that want an agent working every client account
Multi-client dashboard, account switcher across the dashboard, 5 to unlimited client accounts by tier, Caleb AI scoped per client, white-glove onboarding and priority support.[2] The agent builds campaigns from each client's site and sends launches and budget changes as approval cards. The MCP has an agency overview tool, so you can ask Claude or ChatGPT about every client at once.[3]
Pricing: from $999 a month for 5 to unlimited client accounts by tier. Meta Ads opened to every RunAds account in November 2026: connect a Meta ad account and Mission Control plans and launches Meta campaigns, with Meta spend metered on the same credits.
Trade-off: the highest entry price here; no Microsoft Ads.
Optmyzr
From $209/moBest for: agencies with experienced PPC staff on several platforms
Rule Engine, AI Sidekick, budget monitoring, reports and MCP access across Google, Microsoft, Amazon, Meta, LinkedIn and Yahoo Japan; 14-day free trial.[4]
Trade-off: price rises with total spend; staff still do the work.
Opteo Agency
$499/moBest for: Google-only agencies with up to 75 accounts
75 accounts and $250,000 of monthly spend, a 12-hour refresh, priority support and MCC support. Enterprise is custom above that.[5]
Trade-off: Google Ads only; improvements still need a person.
Ryze AI Agency
$279/moBest for: small agencies that want an agent under their own brand
Paid Ads for multiple client workspaces with white label, a 7-day trial, approval controls and Claude and ChatGPT access.[6]
Trade-off: check depth on the campaign types your clients rely on.
How should an agency compare cost per client?
Divide the tool's monthly price by the clients it covers, then add the staff hours it leaves per client. A $499 tool across 40 clients is about $12 a client, but if each client still needs four hours a month of work, the hours are the bigger cost. An agent costs more per seat and should cut those hours; check that it does on two or three clients before moving the book.
Your clients are also running this comparison. See AI vs agency for the numbers they will see.
Method
We read each vendor's own page on the date shown in Sources and list only what it states. RunAds is listed first because it is our product; the other tools are not ranked against each other.