RunAds vs Opteo at a glance
| RunAds | Opteo | |
|---|---|---|
| Built for | Owners, in-house marketers and agencies who want the work done | PPC managers and agencies who work accounts themselves |
| What it does | Researches, plans, writes ads and images, launches, then optimizes | Finds "improvements" in existing accounts that you push live |
| Builds new campaigns | Yes: missions and the Bulk Launcher, from your website | Not stated on its site |
| Approval | Approval mode by default on accounts you connect | You push each improvement |
| Platforms | Google Ads; Meta Ads since Nov 2026 | Google Ads |
| Account limits | Unlimited on credits; agency tiers by client count | 10, 25 or 75 accounts by plan; custom above |
| Spend limits | None; rate falls above $10,000 a month | $25,000, $100,000 or $250,000 a month by plan |
| Starting price | Free signup; packs from $25 | $129 a month |
| Trial | No free trial | Free trial on each plan |
Who does the work in each tool?
Opteo is built around a list. It scans the accounts you connect and shows "improvements", which its homepage describes as changes pushed live to Google Ads in seconds.[2] The pricing page says those scans refresh every 24 hours on Basic, every 12 hours on Professional and Agency, and every 6 hours on Enterprise.[1] Someone still decides which improvements to push and when to build something new.
RunAds starts before the campaigns exist. A mission in Mission Control reads your site and your account, plans the campaigns, writes the ads and images, and stops at a review step. Google dry-runs each campaign before the launch card reaches you. After launch the agent watches the account and sends budget and bid changes as cards you approve or decline.[4] The Bulk Launcher builds many campaigns at once from one page or a list of pages.
If your account is already well built and you have a person who reads Opteo's list every morning, the list is the cheaper way to keep it tidy. If the account is thin, new, or nobody owns it, a list of improvements does not create the campaigns you are missing.
What does each cost at $3,000, $10,000 and $50,000 a month?
| Monthly Google ad spend | RunAds (credits) | Opteo plan that fits the spend |
|---|---|---|
| $3,000 | About $150 (5 credits per $1) | Basic, $129 |
| $10,000 | About $400 to $500, or Unlimited at $499 every 4 weeks | Basic, $129 |
| $50,000 | About $2,000 (4 credits per $1 above $10,000 a month) | Professional, $249 |
Opteo costs less at every budget in this table. The gap is the work. With Opteo, the person reviewing and pushing improvements, and building new campaigns, is someone you pay or your own time. With RunAds, the agent does that work and you approve it. If you would otherwise pay a freelancer or agency, compare RunAds with that fee, not with Opteo alone. Our AI vs agency page runs those numbers.
When is Opteo the better pick?
- You or a PPC manager already work the account daily and want a tidy, prioritized list.
- Your campaigns are built the way you want and the job is upkeep, not launches.
- You run up to 75 client accounts under $250,000 of total monthly spend and want a flat $499 Agency plan.
- You want to try before paying: each Opteo plan has a free trial button.
When is RunAds the better pick?
- Nobody on the team wants to build campaigns, and you want them built from your website.
- You want to approve launches and budget moves rather than read a daily list.
- You want Search, Shopping, Performance Max, Demand Gen or Local Service Ads campaigns built for you, plus Ad Grades on every ad and an Account Audit.
- You also want Meta campaigns from the same dashboard. Meta Ads opened to every RunAds account in November 2026: connect a Meta ad account and Mission Control plans and launches Meta campaigns, with Meta spend metered on the same credits.
- You want to ask Claude or ChatGPT about the account and approve changes from chat.[5]
RunAds pricing: credit packs from $25, used at 5 credits per $1 of Google ad spend: 4 above $10,000 a month, 3.5 above $100,000, 3 above $1,000,000. Unlimited is $499 every 4 weeks, covering up to $10,000 a month of managed spend. See pricing or get started.
Method
We read Opteo's pricing page on Nov 9, 2026 and its homepage on Oct 29, 2026, and list only what those pages state. We did not use review ratings or customer results. RunAds facts come from our pricing and product code. RunAds is our product, so weigh this page with that in mind.